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Summer 2009 | MASQUERADE | Page 33
N
ewspapers are telling us the music
business is in trouble. Matt Small-
wood, General Manager of Fontana
North Distribution, sees it diff erently.
Smallwood believes, in the long run,
music-pirating programs like Limewire
are benefi cial to artists who are trying
to make a name in a business that is
infamous for being diffi
cult to break
into. "There's more people listen-
ing to music today than ever before
because of the internet," he says, and
he believes this exposure should be
exploited by artists and all other par-
ties involved.
Smallwood, a self-proclaimed lover
of "kick ass songs" with "good hooks,"
grew up in the south of England. As a
teen, he considered himself anything
but a talented musician and had no
idea that he would someday be a
part of Canada's increasingly suc-
cessful music scene. When he moved
to Canada, he got involved with an
early incarnation of the Barenaked
Ladies--a far cry from the hip hop
music he "devoured" as a teen. It was
only then that he realized two aspects
of his personality--his love of music
and powers of persuasion--could be
combined to earn a living for himself.
Ultimately, his strong work ethic
has taken him to where he is today,
surviving and thriving 13 years in a
famously tough business.
As General Manager at Fontana
North, the Canadian branch of the music
conglomerate Maple Music's indepen-
dent distribution company, Smallwood
oversees his own team, who are as
equally enthusiastic about music as he
is . . . and they should be. Smallwood
says that the music distribution industry
isn't about "getting rich right now; it's
for the love of the business." This leads
right back to the issue of downloading
music, and how it can potentially take
away from physical and digital record
sales. Smallwood believes that as long
as there is interest in music, it will be
consumed and, ultimately, bought. He
believes that the Internet is an extreme-
ly important factor in the promotion of
young artists, as it gives them a forum
for expression, as well as exposure to
international industry scouts.
As for giving advice to teens inter-
ested in becoming involved in the
music industry, Smallwood says that
getting a "foot in the door is really the
best idea." That means either getting
involved in co-op opportunities or
intern work at record labels and dis-
tribution companies. Having a good
work ethic, self-motivation and sales
skills are equally important, which
he credits as giving him an edge in
the music industry. A lot of his job in-
cludes "chasing and courting labels, "
so people skills are a key requirement.
Why does Smallwood believe
Barbara Klunder: Artist
B
arbara Klunder, a Toronto based artist,
came to Lawrence Park in February to
speak to grade eleven visual arts stu-
dents. She shared her story and insight
on the world, as seen through her cre-
ative eyes.
I had the pleasure of hearing her
presentation last year and was looking
forward to a one-on-one session with
the eclectic multi-media artist.
Most artists are inspired or fall into
their career by accident. However, this
was not the case for Klunder. "I came
out drawing. My parents are artists, so
I was in an art environment. I was born
an artist, and I had attitude. I knew I was
going to art college. I guess you could
call it blind ambition," says Klunder.
Her fi rst published illustrations were
in the Globe and Mail when she was
just 17. She then had a very success-
ful career creating illustrations for Jazz
festivals and nightclubs.
Klunder even got a bite out of the
Big Apple fashion pie when her hand-
knitted sweaters were sold at Saks Fifth
Avenue and featured in Vogue. Other
ventures consist of exhibitions such as:
"Tapestries for the Environment" in 1991
and "Twenty-Seven Downsized Purses"
in 1996, which featured handbags made
from various media. With two books
published and two fonts under her belt,
Barbara Klunder has become a fi xture in
the Canadian art world.
Klunder admits that the industry has
changed a lot since she started. "I'm so
old that newspapers were printed with
old lead type and all the heavy machin-
ery to go with it. And now everything is
on computers, so everything is instantly
Music Futures
by Diana Wright
C a r e e r s i n t h e A r t s
continued on page 37
by Natalie Ast
continued on page 36